Get Involved

We need people like you. The UK has some of the lowest breastfeeding rates in the world, and we want to change that. 

We all have a responsibility to protect and nurture the health and wellbeing of mothers, parents, and infants in our community. We want to create a culture of openness, inclusivity, and non-judgemental support so that everyone feels comfortable and confident to breastfeed, whenever and wherever they need to.

Together, we can make a positive change.

The scheme is committed to the promotion, protection, and support of breastfeeding, but we understand that not every family will have the choice to breastfeed exclusively or continue breastfeeding. At Southend Supports Breastfeeding all infant feeding choices are considered and supported. 

Whilst we use the terms woman/women/mother, at Southend Supports Breastfeeding we are inclusive of anyone breastfeeding, regardless of their gender identity.  

In the Community

We want to break down barriers and empower women/parents to breastfeed in public by providing welcoming, accessible, and safe places to do so.

We’re inviting public venues and local businesses across Southend to actively participate by becoming recognised breastfeeding friendly spaces. Cafes, restaurants, leisure centres, retailers, libraries, museums and more, we can all commit to creating an environment where breastfeeding families feel confident and supported by their community.

Businesses registering with Southend Supports Breastfeeding will be making a positive social change.

To show that a business is part of the scheme, they’ll display a ‘We Are Breastfeeding Friendly’ window sticker and the business will be added to our online interactive map.

If your business would like to become a recognised breastfeeding friendly space, sign up here.

If your business is already registered, we want you to celebrate it! Get your free digital downloads for your website and social media channels here.